This is the story of Luís Daniel Brito, also known as @vulgojapa_. An integrated marketing professional and integrated father. Graduated in advertising, with a MBA from Fundação Getulio Vargas and a pair of slanted eyes, @vulgojapa_ began his career two decades ago as a creative assistant at FCB Brasil. After a stint at FCB's headquarters in Chicago, the copywriter returned to Rio when ESPM invited him to open a unit of the world-renowned Miami AdSchool. 

As an academic coordinator and teacher, he started an inclusive social program and made the subsidiary a global benchmark. Meanwhile, he rose through the ranks to become Creative Director, working on global accounts like Nike, Mondelez and SC Johnson. At the same time, @vulgojapa_ won the Amplification Contest, a Radio Media Grand Prix which qualified him to represent Rio at the Cannes Festival. Under Washington Olivetto's leadership, he was ACD for TIM at W/McCann. Two years later, he joined the DPZ&T team, where his achievements included a nomination for the TV Globo PPA and the Effies for the anti-corruption Car Wash Operation Campaign for Petrobras.

At Rede Globo, @vulgojapa_ expanded his view by working with digital products, openings and branded content actions for soap operas, shows and series. After the season at TV, he was part of Africa DDB. There, a new national case: BR "Posto, posto!", which was named Top of Mind by Folha de São Paulo, surpassing Ipiranga for the first time. In 2021, the Creative Director became Head of Marketing at Petrorio, Brazil's largest independent petroleum company. In this new role, he led the company to the next level of branding, public relations, sponsorship, digital marketing and live events. 

The I ❤️ PRIO ESG Platform became a legacy for the city. The PRIO Paralympic Campaign, Unstoppable Mind, created by him with MonkeyLand_sp, won 2 GOLDS and 1 BRONZE Stars at the Brazilian Creative Club; one GOLD Medal at the Brazil Design Awards; and one CRAFT Merit at the Cannes Festival. The PRIO Paralympic Team won 5 GOLDS and 1 SILVER Medals at the PARIS 2024 - Paralympic GAMES. For this work, Daniel was recognized as Advertising Professional of the Year in RJ. Working for Energisa, in less than a year, @vulgojapa_ completely transformed the group image, achieving huge results. Launched more than 10 performance and ROI campaigns. Hired Michel Telo as the brand's first ambassador. @vulgojapa_ also created and led the The Future Energise Us campaign, which celebrated the Company's 120th anniversary, taking the Reptrak to first place of the energy sector's. Throughout his career,  he has been a prolific award-winner, earning accolades such as Clio Awards, Cannes Lions, The One Show, FIAP, CCSP, Lürzer's Archive, El Ojo, Waves Latam, Promaxx, and London Festival. He has also served as a juror for prestigious awards like the AME Awards, Wired, NY Festivals and Ad Stars in South Korea. 

A dedicated advocate for the communication industry, @vulgojapa_ is a former member of the Brazilian Advertising Association board (ABP) and former president of the Rio de Janeiro Creative Club. Last but not least: @vulgojapa_ is not japonese.  (EU citizenship) IED post graduation professor. 

+55 021 996922502 | danielpbrito@gmail.com